Microsoft Tag
The High Capacity Color Barcode (HCCB) is a barcode system developed by Microsoft Research.
http://research.microsoft.com/en-us/projects/hccb/
It’s not a brand new technology though, having been under development for some time – you can read a news item about the technology (dated 19 April 2007) on the BBC website at
http://news.bbc.co.uk/1/hi/technology/6570871.stm
It has become more prominent, however, following the recent release of Microsofts second application for the iPhone – Microsoft Tag.
This application is available for a range of mobile phones including the iPhone and allows a user to take a snapshot of the barcode (tag) with the camera. The tag is then decoded to produce a unique ID which is sent to Microsoft servers and interpreted to provide an action assocated with the tag such as opening your phone’s web-browser at a specific web address.
The process is intended to provide users with the ability to easily connect to information related with the placement of the barcode. For example on product literature,
Microsoft Vista Packaging + Tag
Another example would be enabling a user to automatically upload contact details to their phone by simply taking a snapshot of the tag placed on a business card.
From the publishers point of view, Microsoft provides analytics that show which tags are being read and when and where they’re being read.
Find out all the details, and try it for yourself at
or use the following Microsoft Tag …
http://www.microsoft.com/tag
Other Related Technology
DataGlyphs from Parc Research
http://www.parc.com/research/projects/dataglyphs/
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