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Mindflex

January 9th, 2009

Have you ever dreamed of moving an object with the power of your mind ?

Mindflex, one of the products shown on their booth at CES 2009, claims to make that dream a reality.

Mindflex

Mindflex

A lightweight headset containing sensors for the forehead and earlobes measures your brainwave activity. When you focus your concentration, a small foam ball will rise on a gentle stream of air. Relax your thoughts and the ball will descend. By using a combination of physical and mental coordination, you must then guide the ball through a customizable obstacle course – the various obstacles can be repositioned into many different configurations. MindflexTM combines advanced technology with the power of thought to create an interactive experience unlike any other – a game where players compete in the ultimate mental marathon! 

I wonder if it comes with an application developers kit?

In another report they announced a transformation of their online strategy to create the Mattel Digital Network, a portal providing access to their powerhouse brands and a central point of access.

Phase one for the Mattel Digital Network will:

  • Discern the age of a child and provide a different experience depending on gender, interests, and level of active participation.
  • Be a kid-safe environment with content that is screened, approved and appropriate for children at each age.
  • Provide tools to harness the creativity of brand fans to make it not just a place to consume content, but also to provide content.
  • Deliver on being a site “for the kid in all of us” – from ensuring our channels will support the personality of each to providing a shopping solution for gift givers.

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