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Amazon MP3

September 27th, 2007

Noticed that Amazon have recently launched their own music downloading service, to compete with iTunes from Apple.

http://amazon.com/gp/dmusic/…

Will Amazon succeed when companies like Virgin Digital recently decided to close their doors?

The Virgin Digital site will finally close on October 19 see more detail at

http://www.virgindigital.co.uk

The point of note, with the new Amazon venture, is the fact that music tracks which they have available (more than 2 million songs) are completely free of any Digital Rights Management (DRM) control.

DRM is a digital padlock which is used to prevent copying of the downloaded material and can also be used to ensure that the material can only be played on a specific device.

Music which is free of DRM makes it more appealing to a wider audience and with the backing of a large company such as Amazon, which can ensure competitive prices versus iTunes, looks certain to be a success.

However, the price per track still seems on the high side to me even at a rate of the quoted $0.89 – $0.99 per track. Why not retail at $0.50 ?

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