Dassault has acquired Virtools a company that provides 3D Behavioural technology.
http://www.virtools.com
Virtools’ applications allow users not familiar with 3D modeling to quickly and easily add life experience to any 3D object. As an example, using the company’s technology, users can experience the shopping behavior of a typical consumer in a supermarket or visualize the ergonomics of a driver as he or she drives a car through a city.
Applications for this technology include Games, VR/Simulation, Marketing/Multimedia, Education and Technology.
The Virtools Physics Pack, which was developed in conjunction with Havok (using Havok’s physics engine), includes drag/drop behaviours to integrate physics technology for real-time 3D behaviours that can be implemented by non-programmers.
Details about Havok can be found at:
http://www.havok.com