Microsoft dismisses threat of Apple’s iPod Halo Effect
The iPod ‘halo effect’ is the effect of people who buy iPods switching from PCs to Macs. Reportedly – from a survey of iPod users 6% had made the switch and a further 7% were planning to …
An article at silicon.com discusses this topic further.
“Microsoft claims it is still on track to deliver the Longhorn next generation of the Windows operating system during the second quarter of 2006 despite knock-on delays from XP Service Pack 2, and has dismissed Apple’s claims of the iPod ‘halo effect’ denting the PC market,” Jo Best writes for Silicon.com. Longhorn’s “development process was already delayed when security developers were pulled off working on Longhorn to contribute to XP SP2. ‘It’s the internal culture – anything to do with security, we get it out the door as soon as possible. The more pain the customer feels, the worse it is for us,’ Crossley told silicon.com.”
The full article is available at
http://software.silicon.com/os/0,39024651,39129200,00.htm
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